Dear Customers and Friends,
As we step into 2025, I want to take a moment to reflect on the incredible journey we’ve shared together. 2024 marked a significant milestone - our 10th anniversary. Looking back on a decade of growth and achievement, I feel deeply grateful for your unwavering support. Many of you have been with us from the very beginning, and it’s been a privilege to share in your appreciation for Italian craftsmanship, timeless quality and enduring style.
The culmination of our anniversary celebrations in Milan was a truly special moment, a fitting tribute to our home city. But before we fully embrace the New Year, I’d like to take a moment to reflect on some of the successes we’ve achieved over the past 10 years.
“It's been a privilege to share in your appreciation for Italian craftsmanship, timeless quality and enduring style.”
It all began in 2014, when I launched the brand from my living room. I was inspired by the rise of direct-to-consumer brands and dreamed of making authentic Italian craftsmanship accessible to the world. After spending months travelling Italy and visiting artisans and workshops, I curated a small collection of luxurious wardrobe staples in leather, cashmere, and linen. Amongst some of the first pieces was the now iconic ‘Portofino’ shirt. This launch defined a turning point for the brand; the distinctive ‘Paramontura’ collar quickly became a signature, and the Portofino has since been worn by some of the most stylish gentlemen around the world.
As the permanent collection grew, so too did our commitment to innovation. We continued to push the boundaries of fine craftsmanship by exploring new materials that elevate everyday essentials. Our signature fabrics - silk-cashmere, silk-cotton and cotton-cashmere- have become staples within our collection. These unique blends are a testament to our unwavering dedication to quality and our desire to offer something distinct within modern menswear, all while staying true to the traditions of luxury Italian craftsmanship.
“These unique blends are a testament to our unwavering dedication to quality and our desire to offer something distinct within modern menswear, all while staying true to the traditions of luxury Italian craftsmanship.”
One of the most important moments in the evolution of the Luca Faloni collection was the highly anticipated launch of outerwear in 2024. For our debut in this category, we introduced goatskin suede bomber jackets, accented with luxurious cashmere ribbing. Looking ahead, we are excited to expand our outerwear offerings throughout 2025 and beyond.
Though we initially believed Luca Faloni would always be an online brand, our retail journey has become one of our most rewarding growth aspects. From our first pop-up store to collaborating with our Turin-based architects to create spaces that reflect the classic mid-century Milanese style, we’ve worked to make each new location an experience, not just a store. Each flagship location features a Torino-inspired lounge where we serve aperitivo every weekend and occasionally host live jazz performances - places where I’ve had the pleasure of connecting with many of you personally. This year, following the new store in Zurich, we were proud to also open our 10th store in Paris, solidifying Luca Faloni’s global retail presence.
As we look ahead to 2025, the entire team at Luca Faloni is energised and inspired to build on the momentum we’ve created. Our mission remains as clear as ever: to seamlessly blend modern innovation with the expert artistry for which Italy is renowned. Thank you once again for your continued trust and support. We are excited to share the next chapter with you.
Luca Faloni
FOUNDER
