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    10 Years of Luca Faloni

    Join us on an inspiring journey as we recount the story of the Luca Faloni brand, from a small start-up with lofty ambitions to reaching global scale, representing the best in Italian craftsmanship and quality of materials. Discover the evolution of the Timeless Collection over the past decade.

    2014: Made In Italy

    Inspired by the emergence of the direct-to-consumer business model and by his passion for fine Italian craftsmanship and elevated casual style, Luca explores manufacturing hubs throughout Tuscany and Lombardia to research and meet with local artisans and workshops. At age 29, Luca officially launches the brand online only. Focusing on luxurious staples and wardrobe essentials in cashmere, linen and leather and prioritising the finest Italian-sourced fabrics and expert craftsmanship.

    2014: Creating a Hero Product

    The Portofino Linen Shirt, inspired by hot, balmy days in the iconic Italian Riviera town, quickly emerges as a hero product. The Portofino shirt features a ‘Paramontura’ collar made from one piece of fabric that has since become a signature of Luca Faloni. The addition of mother-of-pearl buttons adds to the luxurious finish. High-level attention to detail makes the Portofino shirt the ultimate summer wardrobe staple.

    In the early days, I was so focused on perfecting everything. Nothing would go to market if I weren’t 600% sure about it.

    • Luca Faloni

    2015: Building a Timeless Wardrobe

    The collection expands with a mission to showcase exceptional Italian craftsmanship globally, new linen shirts and cashmere knit essentials are added to the range to promote the versatility and vast array of classic Italian styles.

    2016: Focusing on Fine Materials

    Building on the success of the Portofino Linen shirt, we launched its autumn sibling, the Brushed Cotton shirt. Continuing our venture into cotton, we launched the Brera polo shirt, made from Italian pique’ cotton and inspired by the elegant yet creative style of the Milanese neighbourhood. The expansion into luxurious organic cotton materials signalled our commitment to creating clothing that can be worn year-round for maximum longevity.

    2016: The launch of 4-Ply Cashmere

    Embracing customer feedback and developing our knowledge of cashmere, we introduce 4-ply cashmere and chunky knit designs, expanding the permanent collection with insulating pieces and layering options for the coldest months of winter, and for ski resort wear.

    To me, luxury is about the quality of the material, the quality of the product… by skipping [the wholesale] step… we can offer a great quality product at [a price that represents] value.

    • Luca Faloni

    2017: Focus on Innovation

    Attention turns to innovating within our fine material offering, resulting in the launch of the silk-cashmere collection. Featuring lightweight, easy-to-wear layering options for elevated mid-season style, the silk-cashmere collection is an instant bestseller.

    2018: The Total Look

    The Lipari linen trousers are launched based on our expert knowledge of linen fabric. Customers can enjoy a full Luca Faloni spring-summer look for the first time.

    2018: Our first Retail Space

    In response to the reinvigoration of the physical retail landscape and to build on our close customer relationships, we open our first brick-and-mortar store. Our initial focus is on cities where most customers are currently present and appreciate our value-driven Made in Italy proposition.

    2019: Further Retail Expansion

    Physical retail expansion became a key focus, with three stores opening, including the first outside of Europe, in SoHo, New York.

    2020: Building our Community

    In the shadow of the pandemic, a strong focus on optimising e-commerce and digital presence is paramount. This results in fast growth and intentional expansion to new territories, helping to cement Luca Faloni as a global leader in luxury Italian craftsmanship. Throughout this tumultuous period, we maintained strong relationships and frequent contact with our producers, guaranteeing the security of artisans within our supply chain.

    To me, a brand is a promise [in] what you stand for. I think we stand for quality of materials, quality of manufacturing, and we are fair to [our customers], the artisans and the environment.

    • Luca Faloni

    2021: Elevated Denim

    Capitalising on Italy producing some of the most superior quality denim in the world, we launch our denim collection featuring shirts and jeans in timeless shades. This expansion strengthens our offering within elevated casualwear and broadens the reach of the Timeless Collection.

    2022: Defining the store Concept.

    We partnered with Turin-based architects to develop a new concept for our next wave of retail openings. Working with designers local to Luca’s hometown ensures we bring an authentic Northern Italy-inspired flair to all our spaces while embracing the locale of each store. This new concept includes Torino-style lounges to create a relaxed yet elevated environment where customers can enjoy weekend aperitivo.

    2023: Stepping into Formalwear

    A renewed focus on offering more diversity within the Timeless Collection results in the launch of linen suits in time for summer, followed by virgin wool and cashmere blazers in autumn. The arrival of pleated wool trousers allows customers to mix pieces to create more formal, sartorial styling looks.

    2024: Launch of Outerwear

    Two jacket styles are launched, signalling Luca Faloni’s entry into outerwear. Featuring Luca Faloni’s take on the classic ‘Bomber’ and ‘Racer’ jacket style, each one is made from the finest Italian-sourced goatskin suede leather. Expanding into outerwear ensures Luca Faloni’s collection continues to be well-rounded and versatile, offering value-drive, quality Italian craftsmanship across every wardrobe essential.

    2024: Celebrating 10 Stores in 10 years

    As we enter our 10th year, we celebrate the opening of our 10th store in Paris. This important milestone marks Luca Faloni’s retail presence in all four major global fashion capital cities.

    I always thought we could be one of the big Italian brands… I know there is a need for what we are building.

    • Luca Faloni

    Celebrating 10 years, together

    While we reflect on the last 10 years, we are deeply grateful to all our customers for their unwavering support and to our wider community who joined us in marking this special milestone in an unforgettable way. Here’s to continuing this incredible journey together and many more years of shared success and style!

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    Resplendent in rich, historical architecture so unique to Paris, Place de la Madeleine is perhaps best known today for shopping and a richly diverse and specialist food offering. Once the home of revered French novelist Marcel Proust, the focus of the area centres around the neo-classical architecture of the stunning Madeleine temple featuring Corinthian Columns, which according to Napoleon served as ‘an expression of grandeur and immortal glory’.

    Today this location serves as a key link within the city where walking is paramount. Surrounded by history and culture at every turn, a stroll along the River Seine, a visit to the Palace of Versailles, a ballet at the Opera Garnier or even a venture over to the cool hub of the Le Marais district is all achievable and the ideal starting point for a visit to this magical city.