The Portofino Linen Shirt, inspired by hot, balmy days in the iconic Italian Riviera town, quickly emerges as a hero product. The Portofino shirt features a ‘Paramontura’ collar made from one piece of fabric that has since become a signature of Luca Faloni. The addition of mother-of-pearl buttons adds to the luxurious finish. High-level attention to detail makes the Portofino shirt the ultimate summer wardrobe staple.

The collection expands with a mission to showcase exceptional Italian craftsmanship globally, new linen shirts and cashmere knit essentials are added to the range to promote the versatility and vast array of classic Italian styles.

Building on the success of the Portofino Linen shirt, we launched its autumn sibling, the Brushed Cotton shirt. Continuing our venture into cotton, we launched the Brera polo shirt, made from Italian pique’ cotton and inspired by the elegant yet creative style of the Milanese neighbourhood. The expansion into luxurious organic cotton materials signalled our commitment to creating clothing that can be worn year-round for maximum longevity.

Embracing customer feedback and developing our knowledge of cashmere, we introduce 4-ply cashmere and chunky knit designs, expanding the permanent collection with insulating pieces and layering options for the coldest months of winter, and for ski resort wear.

Attention turns to innovating within our fine material offering, resulting in the launch of the silk-cashmere collection. Featuring lightweight, easy-to-wear layering options for elevated mid-season style, the silk-cashmere collection is an instant bestseller.

The Lipari linen trousers are launched based on our expert knowledge of linen fabric. Customers can enjoy a full Luca Faloni spring-summer look for the first time.

In response to the reinvigoration of the physical retail landscape and to build on our close customer relationships, we open our first brick-and-mortar store. Our initial focus is on cities where most customers are currently present and appreciate our value-driven Made in Italy proposition.

Physical retail expansion became a key focus, with three stores opening, including the first outside of Europe, in SoHo, New York.

In the shadow of the pandemic, a strong focus on optimising e-commerce and digital presence is paramount. This results in fast growth and intentional expansion to new territories, helping to cement Luca Faloni as a global leader in luxury Italian craftsmanship. Throughout this tumultuous period, we maintained strong relationships and frequent contact with our producers, guaranteeing the security of artisans within our supply chain.

Capitalising on Italy producing some of the most superior quality denim in the world, we launch our denim collection featuring shirts and jeans in timeless shades. This expansion strengthens our offering within elevated casualwear and broadens the reach of the Timeless Collection.

We partnered with Turin-based architects to develop a new concept for our next wave of retail openings. Working with designers local to Luca’s hometown ensures we bring an authentic Northern Italy-inspired flair to all our spaces while embracing the locale of each store. This new concept includes Torino-style lounges to create a relaxed yet elevated environment where customers can enjoy weekend aperitivo.

A renewed focus on offering more diversity within the Timeless Collection results in the launch of linen suits in time for summer, followed by virgin wool and cashmere blazers in autumn. The arrival of pleated wool trousers allows customers to mix pieces to create more formal, sartorial styling looks.

Two jacket styles are launched, signalling Luca Faloni’s entry into outerwear. Featuring Luca Faloni’s take on the classic ‘Bomber’ and ‘Racer’ jacket style, each one is made from the finest Italian-sourced goatskin suede leather. Expanding into outerwear ensures Luca Faloni’s collection continues to be well-rounded and versatile, offering value-drive, quality Italian craftsmanship across every wardrobe essential.

As we enter our 10th year, we celebrate the opening of our 10th store in Paris. This important milestone marks Luca Faloni’s retail presence in all four major global fashion capital cities.

While we reflect on the last 10 years, we are deeply grateful to all our customers for their unwavering support and to our wider community who joined us in marking this special milestone in an unforgettable way. Here’s to continuing this incredible journey together and many more years of shared success and style!